Found your own company and be your own boss upon graduation? Unthinkable?

Not any more. 

In this day and age, founding a startup is a viable alternative to working as an employee in an existing company. Especially in the burgeoning tech sector. Especially in the exciting New York region. All you need is a sound business idea, some good technology to support it, a talented team and a small pot of money to get you to that first prototype.

Is it really that easy? Not quite. What does it take? 

Ah, the struggles of commuter life.

You know, the time-consuming process of gassing up the car, hitting the road and battling rush-hour traffic, only to reach your destination and have to hunt for parking.

We’ve all been there.

A recent study revealed that motorists waste about 100 hours a year looking for a parking space, which accounts for one-third of city traffic. What’s more, the excess vehicle miles traveled in search of parking has a widespread impact on the environment and increases driver frustration.