Gaining insight into customer behavior through extensive data and advanced analytics holds great value for businesses, not only in marketing and selling to consumers but other businesses as well. Key to the process when it comes to business-to-business (B2B) interaction are machine learning and other emerging AI techniques, which can provide targeted and detailed information.

Distinguishing between potential long-term customers and brief inquisitive visitors is key to attaining successful lead conversions stemming from web navigation, writes Stephan Kudyba, Martin Tuchman School of Management associate professor of business analytics and MIS, in InformationWeek.

U.S. News & World Report ranks New Jersey Institute of Technology’s (NJIT) graduate computer information technology programs 17th among the “Best Online Programs” offered by universities throughout the country — up 21 slots since last year. NJIT also offers other online programs that were mentioned by the report, such as the MBA and graduate programs in engineering.